Delhi High Court Restrains Entities From Misusing “Samsung” Trademark; Orders Suspension Of Infringing Online Platforms

The Court was hearing a commercial intellectual property suit instituted by the company, alleging that various unauthorised service operators were using its mark and imagery online to represent themselves as genuine or affiliated service providers.

A Bench comprising Justice Tejas Karia, while granting the injunction, observed: "Having considered the submissions made by the learned Counsel for the Plaintiffs and the reputation and goodwill of the Plaintiffs in the Mark ‘SAMSUNG’, the unauthorised use of deceptively similar variants thereto on the Impugned Websites is likely to mislead consumers into believing an association with the Plaintiffs. Therefore, a prima facie case is made out by the Plaintiffs. The balance of convenience lies in the Plaintiffs’ favour, and irreparable harm and injury would be caused to the Plaintiffs if the Defendants are not restrained from continuing with their infringing activities."

Advocates Pravin Anand, Saif Khan, and Prajjwal Kushwaha appeared on behalf of the plaintiffs.

Background

The plaintiffs, comprising the parent corporation and its Indian subsidiary, approached the Delhi High Court to seek protection of their registered trademark “Samsung”, which is recognised worldwide as a well-known mark under Section 2(1)(zg) of the Trade Marks Act, 1999.

The company stated that the mark has been in use for several decades across various sectors, including electronics, home appliances, and telecommunications, and has earned substantial goodwill and distinctiveness. The plaintiffs contended that certain unauthorised entities had created online platforms and promotional materials that reproduced the “Samsung” name, logo, and visual presentation to deceive customers into believing that they were interacting with authorised service centres.

The plaintiffs further alleged that the activities of these entities extended beyond imitation of branding; they also used chat-based and digital support mechanisms styled in a manner identical to that of the company, thus endangering consumer trust and creating a false commercial impression of association.

Court’s Observations

The Delhi High Court noted that the material placed on record demonstrated clear instances of unauthorised use of the “Samsung” trademark and its variations, observing that the plaintiffs’ mark had acquired trans-border reputation and was entitled to the highest degree of protection under Indian law.

The Bench stated that the impugned use was “dishonest and calculated”, designed to exploit the commercial reputation of Samsung and to mislead customers into believing that the services offered were backed by or connected with the company.

Holding that the plaintiffs had established a strong prima facie case and that the balance of convenience lay in their favour, the Court held that irreparable harm would be caused if interim relief was not granted, since continuous unauthorised use of a well-known trademark could erode its value and mislead a large section of the public.

Conclusion

Accordingly, the Delhi High Court restrained the concerned entities, their representatives, and associates from using the “Samsung” mark or any deceptively similar material in connection with their business or online presence.

The Bench further directed that the digital platforms identified in the suit be suspended and disabled immediately and that the service providers concerned furnish the details of registration, ownership, and payments related to such platforms in a sealed cover within a specified time frame.

The matter was listed for further hearing on January 28, 2026.

Cause Title: Samsung Electronics Co. Ltd. & Another v. www[Dot]samsungservicecentrehyderabad[Dot]com and others

Appearances

Plaintiffs: Advocates Pravin Anand, Saif Khan, and Prajjwal Kushwaha.

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